"Good design is as little as possible. Less, but better..."

The Super Heroic TUMBLR Silo project represents a transformative approach to product packaging design, merging strategic innovation with experiential consumer engagement. As Youth, Culture, and Innovation Advisor, I was tasked with collaborating with the team on the interactive design of the Silo, as well as with the original packaging strategy for our flagship footwear line.

Thoughtful design, purposeful impact, and DNA of play.

I made decisions based on what I believed I was being called to do. Even if it didn’t make sense to the world, it made sense to me.
— Jason Mayden

Drawing inspiration from advanced gaming mechanics, specifically the battery design architecture from the game Titanfall, I proposed an innovative unboxing experience that would differentiate our product in the youth footwear market.

The design centered on creating a seamless interaction between user and product - allowing the footwear to be extracted with the precision and significance of a power source, balancing durability with sophisticated design elements. Audio was included as well, giving kids the feeling of unlocking a super-artifact, made just for them.

• Conceptualized and executed a revolutionary packaging system that merged user experience design with functional innovation
• Created memorable brand touchpoints through strategic material selection
• Engineered visual continuity between external and internal packaging elements

Teamwork makes the dreamwork

It was a tremendous opportunity and great pleasure to be apprenticed by my father,
the CEO and lead designer, Jason Mayden, and being able to work alongside the team.
Here's few things I learned:

1. Acquired deep understanding of product development lifecycles from conceptualization to market implementation.
2. Mastered the art of drawing inspiration from diverse sources (gaming mechanics, user experience design)
3. Cultivated ability to communicate effectively across diverse stakeholder groups.

Play is good for the soul.

After my time with Super Heroic, I delved deeper into product development and strategic analysis of youth culture, focusing on building for communities—a focus reflected in the projects showcased on this site.

See more from this project: ‍

FOR PLAYGROUND USE ONLY...