The F.L.Y. (Financial Literacy for the Youth) Initiative reimagined the intersection of sneaker culture and financial education, empowering young people to master their finances while pursuing their passions. Partnering with Shoe Palace, we crafted a community-centered program that combined engaging workshops, practical financial tools, and real-life incentives to spark meaningful change.
Big banks want communities of color to trust them. But it’s not so simple.
I was entrusted with leading the initiative’s development, collaborating on the curriculum design, incentive systems, and community outreach strategy. Together, we designed workshops that seamlessly integrated financial planning with the culture and lifestyle of our target audience, creating an impactful learning experience.
Inspired by the challenges youth face in building financial habits, we introduced practical solutions like high-yield savings accounts and rewards that aligned with their interests, making the journey to financial independence accessible and engaging.
Working with Shoe Palace, I gained invaluable experience in aligning corporate and community goals to create initiatives that deliver both social impact and business growth. Here's what I learned:
After F.L.Y., I focused on crafting strategies that drive results while empowering communities. I learned that true impact comes from meeting people where they are and providing tools aligned with their needs. Empowering communities means fostering long-term growth and opportunity—a philosophy that guides all my work.
